We listen to and score every inbound call!
You may not know this, but over half of the new leads generated through ad campaigns are lost during the first phone call! That means the majority of potential patients that call your practice never end up in the chair. How much would your bottom line increase if you could convert 75%, or even 100%, of prospective new patient calls into new patients?
This is why we listen to and score every call based off 15 key metrics, providing you with complete transparency into the quality of calls from your campaigns.
Our Grading Criteria
How do you measure the performance of your office staff? Most dentists do not have a defined metric. That’s why we developed 15 Key Performance Indicators (KPI’s) to evaluate the performance of your dental office staff. If we don’t know how your staff is performing, how can we help them improve?
We score each and every call on these 15 KPI’s, ranging from whether or not the “office staff identified themselves” to whether or not the “office staff asked the caller to set an appointment.” We have done the research and practices whose staff consistently asked for appointments had significantly higher close ratios than those that do not.
How it works:
- Your calls are recorded and prepared for scoring in a HIPAA compliant environment
- Our team of call scorers receives the call and rates it on the 15 KPIs
- We create detailed reports about your office staff, indicating areas where they are performing well and where there is opportunity to get better results
- Your coach utilizes that analysis to congratulate your staff on what they’re doing well and coach them to refine their skills to be even better
Call scoring lets us know who needs help on what so that we can provide your staff the support to effectively optimize your return on investment. It’s about time that you started capturing the full value of your marketing campaigns.